Navigation
Overview
Texas State campus is known for its beauty, but for students, it’s also known for its confusing layout. At the beginning of each semester students are always on the hunt to find their classes and end up getting fed up with the campus instead of enjoying it.
Goal
The goal for this project was to make the navigation around Texas State easier for students. We want them to be able to find their classes and have less stress trying to get to where they need to go.
Collaborators & Rolls
What others did
Maddison Fink:
Design Research
Copywriting
Survey
Icons
Decal & Sign Design
Isaac Torres:
Design Research
Color Coding
Sign Design
What I did
Design Research
Copywriting
Survey
Brand Identity
App Design
Design Challenge
How might we improve navigating around campus and making it easier for students to get to their destination?
Mission
Our mission is to ensure that students get to their destination by implementing maps/way-finding resources to change how students feel about navigating around campus, unlike the current map resources available to TXST students.
Hopes
Convenience and accessible
Efficient, easy, and time-saving
Less stress
Better than the current system
Clarity and understandability
Fears
How will this be done
Maybe be more confusing than helpful
Not knowing the best way to share navigation to where it is accessible to everyone
Making it simple yet efficient
Empathy Map
Feels
Tired from walking all over to find classes
Lost
Anxious/ Overwhelmed
Annoyed
Thinks
There’s got to be a better way
Why are the buildings so confusing to find
Are other people struggling or is it just me?
Says
Sorry I’m late
I couldn’t find this class
Can you help me find this building?
I’m lost
How long will it take me to get to building “x”?
Does
Runs late for class
Gets lost on campus
Tries to look for building on google maps
Downloads TXST app and then deletes it
Asks for directions
Personas
Jordan
School year: Freshman
Commuting status: Walks to classes around campus from their dorm
Needs: Better resources as a freshman trying to figure out how to get around campus.
Lindsey
School year: Senior
Commuting status: Takes the shuttle to campus from off-campus living apartment
Needs: An easier way to find her way around campus during the beginning of semesters.
James
School year: Graduate
Commuting status: Commutes from Austin
Needs: A way to better manage/shorten his commute time while juggling work and school.
Survey
We asked Texas State students for their direct feedback on the topic of campus navigation. We got 32 people to fill out the survey and these are the results that we got.
Are you happy with the current navigation resources on campus?
How confident do you feel about navigating around the Texas State Campus without a map?
When navigating on campus do you use google maps, apple maps, physical maps, or the TXST app?
Would you prefer physical directions (such as posters, arrows, and maps throughout campus) or an app?
Current navigation resources
TXST App
Poor Directional Signage
Only Three Physical Maps
Inconsistent Building Signage
Potential Solutions
Physical Maps and Wayfinding
Directional sidewalk and stair decals on the ground
Path Signage
Building signs that are more visible and consistent
Printed Map Pamphlets
Technology/App
Digital Interactive Maps
Better In-App functionality
Examples of current map & way- finding systems
Building Signage is hard to find and only located on one side of the building
Shuttle map has a lot of information and can be overwhelming for new students trying to figure out the routes
App has 3 screens you can swipe through and the campus map is on the second screen and then shuttle route is on the last screen
Campus map is cluttered and hard to read
